The automotive aftermarket leader will present its portfolio of leading product brands and experts at the UK’s premier automotive industry event.

Zug, Switzerland, May 02, 2025

Emotive is pleased to confirm its participation in Automechanika Birmingham 2025, taking place from 3 to 5 June 2025 at the NEC Birmingham. Visitors will find Emotive at Stand G80 in Hall 20, bringing together its product brands and experts for an engaging experience tailored to the UK automotive aftermarket.

The Emotive stand will feature ERA, OPTIMAL, MPM, VEGE, MRT, Triple QX, and Starline, marking the first time these brands will be showcased under one roof in the UK.

At the stand, attendees can expect:

1. Product demonstrations, including VEGE engine and gearbox solutions.

2. Opportunities to meet and speak with product and technical experts.

3. Interactive displays and giveaways.

4. A dynamic digital experience highlighting the Emotive offer.

“Automechanika Birmingham gives us the chance to connect with professionals from across the UK aftermarket,” said Richard Clarke, Head of Sales Emotive UK & Ireland. “By bringing together our brands, technical know-how, and service mindset under one umbrella, Emotive acts as a true market leader – designed to simplify complexity and deliver greater value to our partners. We are excited to share how this connected approach helps workshops and businesses thrive in a rapidly evolving industry.”

About Emotive

Emotive (www.emotive.group) is a leading platform for automotive aftermarket solutions in Europe with more than 300 years of combined company history and experience. Our purpose is to provide sustainable mobility to every driver. We provide a wide range of products and services, including braking, suspension, electrics & electronics, engine, body parts, cooling & heating, filtration, steering, drive train, and lubricant & chemicals, to more than 300,000 workshops, delivered across 100 countries daily. The Emotive platform is powered by the following brands: OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX.

Media contact  Emotive Communications Team  E communications@emotive.group  Emotive GmbH  Zählerweg 10, Zug  Switzerland