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October 08, 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.

September 29, 2025

At Emotive, technology is not just a support function, it is the backbone of how we deliver quality, sustainability, and innovation. From digital platforms that safeguard product data, to smart tools that bring remanufacturing closer to customers.

emotive

September 26, 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

optimal

September 16, 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

September 12, 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

September 08, 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

July 28, 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

July 02, 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Partner spotlight

June 25, 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Events