January 20, 2026

Dakar Rally 2026 concluded in Yanbu after two intense weeks. The Coronel Rally Team finished strong, showcasing resilience, performance and partnership together with Emotive.

December 17, 2025

ERA launches a new range of certified EV charging cables, offering safe, durable, and flexible solutions for the automotive aftermarket. The cables support various EV models and are available via Emotive's distribution network.

Products

December 09, 2025

ERA expands its thermal systems portfolio with new high-performance radiators and intercoolers, helping workshops meet rising demand for durable, high-quality cooling solutions across a wide vehicle parc.

November 24, 2025

Emotive partners with Coronel Rally Team for DAKAR 2026, uniting shared values of performance, resilience, and relentless drive to conquer one of motorsport’s toughest challenges.

Sports

November 24, 2025

Emotive partners with Coronel Rally Team for their 10th Dakar Rally. As main sponsor, Emotive’s green-white livery shines on the Century CR7 T1+ as Tim and Tom tackle motorsport’s toughest challenge in Saudi Arabia, Jan 3–17, 2026.

Sports

October 31, 2025

Emotive has opened a scalable warehouse near Szczecin, Poland, strengthening its logistics strategy. The investment boosts capacity, streamlines efficiency, and reinforces customer service, reflecting a long-term commitment to growth and reliability.

October 23, 2025

OPTIMAL has strengthened its support for the independent aftermarket with a re-engineered engine mounting range that reflects the evolving technical and performance demands of today’s vehicles.

October 14, 2025

Emotive is marking World Standards Day by reaffirming its commitment to quality, securing ISO 9001 re-certification across three of its leading businesses.

October 08, 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.