July 22, 2026
ERA, a specialist in electrical and electronic components for the independent automotive aftermarket, has broadened its portfolio with two new product lines, further strengthening its remanufactured offering.
Products
Emotive
Magic drives
The leading platform for the automotive aftermarket
Products
Premier automotive solutions
From ground-braking systems and chassis components to cutting-edge fluids and electronics, Emotive offers top-quality products, services, and sustainable innovation.
Explore our wide product range
Brands
Powerhouse line-up
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OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
Discover the enchanting world of automotive excellence with the Emotive brands. Each brand embodies the essence of trustworthiness, quality and the magic of automotive excellence.
Discover our brandsEmotive
Delivering sustainable mobility
From our roots dating back to 1936 to our market launch in 2024, Emotive has been the leading platform for automotive aftermarket solutions. With a commitment to quality, innovation, and customer satisfaction, our purpose is to deliver sustainable mobility to every driver, everywhere.
More about our companyVehicle parts / Year
Lubricants / Year
Trusted by Workshops
Latest News
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Upcoming events
see all events16 Sep 2026
Concepts Convention
24 Sep 2026
LKQ Rhiag Hausemesse-SWZ