October 15, 2026
OPTIMAL has launched a new range of ATF filtration kits for automatic transmission servicing, with 48 parts covering key European vehicle applications and matched MPM ATF oil specifications for workshop maintenance.
Products
Emotive
Magic drives
The leading platform for the automotive aftermarket
Products
Premier automotive solutions
From ground-braking systems and chassis components to cutting-edge fluids and electronics, Emotive offers top-quality products, services, and sustainable innovation.
Explore our wide product range
Brands
Powerhouse line-up
hidden
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
OPTIMAL
ERA
Platinum Plus
MRT
VEGE
Starline
MPM Oil
Triple QX
AUDURA
Discover the enchanting world of automotive excellence with the Emotive brands. Each brand embodies the essence of trustworthiness, quality and the magic of automotive excellence.
Discover our brandsEmotive
Delivering sustainable mobility
From our roots dating back to 1936 to our market launch in 2024, Emotive has been the leading platform for automotive aftermarket solutions. With a commitment to quality, innovation, and customer satisfaction, our purpose is to deliver sustainable mobility to every driver, everywhere.
More about our companyVehicle parts / Year
Lubricants / Year
Trusted by Workshops
Latest News
See all news
Upcoming events
see all events16 Sep 2026
Concepts Convention
25 Sep 2026
LKQ RHIAG Hausmesse 2026