2024
Emotive launch – the leading platform for the automotive aftermarket
Emotive
As the largest supplier in the independent automotive aftermarket, Emotive is your portal to automotive excellence. Each year we deliver over 100 million high-quality vehicle parts and 40 million lubricants worldwide to surpass customer expectations. Trusted by 120,000 workshops across 100 countries globally, our portfolio includes 200,000 SKUs and covers more than 98% of the European car parc market in main categories. Sustainability and quality have been part of our DNA from day one. And our dedication to customer satisfaction knows no bounds. Together with our 800+ passionate, committed employees across Europe and North Africa, we make outstanding things happen. Every day.
hero brands
SKUs
European car parc coverage
countries sold to
The history and industry expertise of the Emotive Group: we have united leading brands and companies under the Emotive Group to deliver exceptional products, services, and experiences to you.
Vege emerged as a trailblazer in eco-friendly remanufacturing
Born in Turin, Era master the magic of electrics and electronics parts
Founded in Dutch Veghel, MRT has developed into a market leader of reman engines
Born in Munich, Optimal is a leader in drivetrain, chassis, braking, filtration and egine components
From Zoeterwoude, Netherlands, MPM is is leading in lubricant innovation
Established in Prague, Starline offers more then 50 product categories
Born in the UK, Triple QX is a stead-fast supplier of lubricants and transmission fluids
Platinum Plus from the UK, offers top-tier collision repair products
Emotive launch – the leading platform for the automotive aftermarket
Purpose
Vision
Mission
Emotive
At Emotive, we are all about igniting a brighter future through our unwavering commitment to sustainability. We are firmly focused on reducing our environmental footprint while also nurturing the incredible potential of people, society, and the vibrant communities where we thrive. Our sustainability strategy is a testament to this passionate dedication, built on three visionary pillars: Planet, People, and Governance.
CO₂e packaging material saved
reused material in remanufacturing
remanufactured engines & gearboxes
Emotive
Quality is at the core of everything we do at Emotive. With ISO certifications and high quality standards, we ensure every product and service is delivered with excellence. Our product introduction process guarantees that each product is meticulously tested and approved before entering the market. By carefully selecting certified suppliers, we further deliver the highest standards in everything we do. Every potential supplier goes through a standardized and in-depth onboarding process including several quality audits and a safe launch plan for our products. Our commitment to quality fuels innovation and empowers our team to exceed expectations, creating an extraordinary experience for our customers and drivers every single day.
quality standard
combined experience
locations
Emotive
Vehicles are evolving at an electrifying pace, bringing a surge of new technology and complexity. As a trusted automotive aftermarket brand being supplied to 127.000 workshops, we are empowering our customers and partners to conquer these technological advancements and enable them to grow, by providing them with innovative training solutions. With our cutting-edge data solutions, we enable our customers to harness data's full potential, turning insights into action and paving the way for a smarter automotive future. At Emotive we pride ourselves with unparalleled support. Our dedicated team is here to assist with any issues, ensuring access to expertise and guidance.
workshops trust us
countries served by us
parts delivered annually
Emotive
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Every day we push boundaries to exceed our customer expectations.
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Our priority is to support our people, enabling them to develop and succeed.
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The most powerful products deserve the best financial services.
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We make things happen and deliver sustainable mobility to every driver.
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We are dedicated to make amazing things happen fast.
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We empower our customers to seamlessly pinpoint the perfect product for the right application.
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We harness powerful, highly efficient procurement processes.
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Satisfying customers and surpassing expectation is at the center of our commitment to quality.