For the first time, Emotive took to the stage at Motortec in Madrid — and made a profound impression. The 2025 edition of the leading South European trade show not only marked our debut at this event, but also our first major appearance in Spain, uniting all its product brands under one roof.

And the timing couldn’t have been better.

Fresh off our 2024 launch, we are on a mission to reshape the independent aftermarket: bringing together some of the most trusted names in vehicle parts and lubricants to support modern workshops with all they need to transform and innovate their business — from reliable components and technical know-how to digital tools and sustainability-driven solutions. The appearance at Motortec wasn’t just about visibility; it was about connection.

Among those brands, one in particular stood out locally: VEGE Spain, now known as Emotive Iberia S.L. The renaming signalled more than just a rebrand — it marked a new chapter. Visitors who came, saw first-hand what this change represents: a strong commitment to the region, a clearer link to our wider Emotive ecosystem, and a fresh, unified look that reflects the evolving needs of the aftermarket.

The Emotive stand quickly became a lively hub of activity. Over the course of the four days, Motortec 2025 welcomed over 65,000 visitors, including 33,000 workshop technicians, and brought together 610 exhibiting companies from 26 countries across 42,510 m² of exhibition space. International participation rose by an impressive 151% compared to 2022. Within this vibrant environment, we had the chance to engage with countless professionals — from long-time partners and distributors to workshop professionals and newcomers curious about the brand. Our product brands, like ERA and VEGE, once again proved their strong position in the Spanish market, while MPM sparked growing interest, and many visitors were eager to learn more about the future of OPTIMAL.

Throughout the show, we showcased a future-forward portfolio. With a product range covering 98% of the European car parc and a network reaching more than 120,000 workshops across 100 countries. We are proud to serve as more than a parts supplier, we are also becoming a strategic partner for workshops ready to grow.

Motortec 2025 was the beginning, and the response from the Spanish market made it clear that our message resonates. With Emotive Iberia now firmly established, we are ready to keep building momentum not just in Spain but across the globe. By growing together, we drive the Automotive industry in to an innovative and transformative future.

About Emotive

Emotive (www.emotive.group) is a leading platform for automotive aftermarket solutions in Europe with more than 300 years of combined company history and experience. Our purpose is to provide sustainable mobility to every driver. We provide a wide range of products and services, including braking, suspension, electrics & electronics, engine, body parts, cooling & heating, filtration, steering, drive train, and lubricant & chemicals, to more than 300,000 workshops, delivered across 100 countries daily. The Emotive platform is powered by the following brands: OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX.

Media contact  Emotive Communications Team  E communications@emotive.group  Emotive GmbH  Zählerweg 10, Zug  Switzerland