Emotive is a new and energetic force in the automotive aftermarket sector, committed to overcoming challenges and delivering exceptional products and services. Our mission is to transform visions into successful outcomes for our partners and our people, and we aim to lead the industry as the top platform for aftermarket solutions. With a focus on sustainable mobility, we're driving towards a future where every driver can experience efficiency and environmental consciousness.

It was inspired by our commitment to business growth, profitability, and operational excellence. We aimed to establish a strong identity that reflects our core values and enhances value creation for our stakeholders. This transformation brings our in-country brands together to unify the process and explore new synergies. It ensures our capabilities to evolve and thrive in an ever-changing market and continue to meet and exceed the expectations of our customers and partners.

Quality is at the core of everything we do at Emotive. With ISO certifications and high-quality standards, we ensure every product and service is delivered with excellence. Our product introduction process guarantees that each product is meticulously tested and approved before entering the market. 

By carefully selecting certified suppliers, we further promise the highest standards in everything we do. Every potential supplier goes through a standardized and in-depth onboarding process including several quality audits and a safe launch plan for our products.  Our commitment to quality fuels innovation and empowers our team to exceed expectations, creating an extraordinary experience for our customers every single day. 

Emotive is powered by Optimal, ERA, MPM Oil, Platinum Plus, VEGE, MRT Engines, Starline, and Triple QX. We are leaders in our playing field. Together, we have a combined history exceeding 300 years. We and our long-term partners form a unique platform of the richest industry experience which results in reliable best-in-class product solutions tailored to the regional mobility needs of our customers.

Our product brands have a strong presence in the markets. With over 60 million products being sold to more than 120,000 workshops across Europe, Emotive and its brands are not new players in the market. These product brands are already trusted and known by customers; now, we are just bringing all of them under one distinctive brand, which is Emotive.