In just a year since the launch of Emotive, we have introduced several new parts and services across multiple categories and brands. Each product is engineered with care, backed by quality assurance, and designed to support technicians across Europe and beyond. Our focus has been on delivering the right solutions, at the right time, transforming everyday work into something smarter and more efficient.

Whether it is performance oils, turbochargers, or smart systems, everything we have launched this year is built on one foundation – quality. This first chapter was about setting the right tone and laying the groundwork for what comes next.

An overview of our year by brand

OPTIMAL:

OPTIMAL expands its portfolio with precision and purpose. Recent additions include remanufactured brake calipers and turbochargers, designed to meet key workshop demands and reinforce trust in OPTIMAL’s commitment to reliability.

We recently launched the OPTMIAL filtration range across the UK and Central & Eastern Europe regions, offering technicians a trusted, premium solution for oil, air, fuel, and cabin filters. These high-quality components are built with durable materials and engineered for consistent performance, even under extreme conditions.

Several new product lines are currently in development, progressing steadily toward launch. For OPTIMAL, it is not about rushing but delivering parts that perform.

ERA:

ERA expanded its cooling and heating solutions with a carefully curated new line of air-conditioning components in May 2025, including condensers, compressors, interior blowers and resistors, dryers, and expansion valves. This enables workshops to confidently address A/C issues, especially during warmer seasons.

In addition, ERA also introduced a new range of automotive bulbs, extending its expertise in electrics to lighting. The lineup includes Halogen, Xenon, LED, and Performance options, all crafted to exceed OE standards and cover up to 98% of the European car parc. With over 160 items for 12V and 24V applications, the range delivers ERA’s trusted quality, efficiency, and value.

MPM:

MPM continues to lead in high-performance lubricants with a series of targeted product launches, including the new and upgraded formulations such as 05000PS and 05000RS Motor Oil 0W-40 Premium Synthetic. The 05000ST 5W-30 has gained popularity and is now mandatory for the majority of Stellantis engines, offering improved performance. The range was further strengthened with a Multi-Vehicle ATF and the environmentally conscious MPM GreenQleaner, combining technical innovation with sustainable thinking.

MPM has also expanded its fleet analysis program, which began in the Netherlands, Belgium, and the UK, and is now rolling out across more European countries. This initiative provides workshops with Tailor-Made Oil Advice powered by Emotive, offering precise, data-driven recommendations designed to meet customers’ vehicle needs.

VEGE & MRT:

We also reinforced our commitment to the circular economy through new remanufacturing initiatives and digital transformation. A key milestone was the launch of the upgraded Enginebase.com, a smart digital platform that simplifies the search and ordering process for remanufactured engines.

By using advanced matching via VIN, VRM, engine codes, and TecDoc data, Enginebase ensures precise identification and seamless ordering, empowering customers to act with full confidence. It is designed to make circularity practical and achievable.

Looking ahead:

Emotive’s first year was defined by purpose, from OPTIMAL, ERA, and MPM to VEGE & MRT; each brand introduced products and services that support technicians in smarter, more confident ways. At the same time, Starline, Triple QX, and Platinum Plus remained trusted essentials for our customers, with exciting developments underway. These brands should not be overlooked, as new updates from across the Emotive portfolio are set to follow.

“Emotive was never just about uniting brands. It was about unlocking potential. In our first year, we have seen what is possible when expertise, purpose, and trust come together. And we are only getting started,” highlighted Martin Conrad, Chief Executive Officer Emotive.

We are not about speed; we prioritize transformation, mastery, and trust in every part we release.