14 settembre 2026

The Emotive colours are back on top, with Patrick Davidson crowned Air Race X champion for the second consecutive year.

Parts That Fly High continues its winning streak

Partner Spotlight

03 settembre 2026

More than 600 people from across the Italian aftermarket have taken part in the Emotive Go-Kart Championship so far, as the series makes its way across Italy ahead of the finale in Bologna this October.

Emotive Go-kart Championship enters its final stages in Italy

Events

22 luglio 2026

ERA, a specialist in electrical and electronic components for the independent automotive aftermarket, has broadened its portfolio with two new product lines, further strengthening its remanufactured offering.

ERA expands portfolio with launch of two new product lines

Products

03 giugno 2026

Starline has expanded its braking portfolio with the launch of a new coated brake disc range designed to deliver corrosion resistance, improved installation efficiency and dependable everyday performance.

Starline launches coated brake disc range for the independent aftermarket

Products

28 maggio 2026

Emotive, one of Europe’s leading automotive spare parts providers, has extended its support for South African pilot Patrick Davidson ahead of the 2026 AIR RACE X Championship.

Emotive backs world champion Patrick Davidson for 2026 AIR RACE X Championship

Partner Spotlight

20 gennaio 2026

Dakar Rally 2026 concluded in Yanbu after two intense weeks. The Coronel Rally Team finished strong, showcasing resilience, performance and partnership together with Emotive.

Dakar Rally 2026 Pushing Limits Together with the Coronel Rally Team

Partner Spotlight

17 dicembre 2025

ERA launches a new range of certified EV charging cables, offering safe, durable, and flexible solutions for the automotive aftermarket. The cables support various EV models and are available via Emotive's distribution network.

ERA expands EV offering with new charging cable range

Products

09 dicembre 2025

ERA expands its thermal systems portfolio with new high-performance radiators and intercoolers, helping workshops meet rising demand for durable, high-quality cooling solutions across a wide vehicle parc.

ERA adds thermal systems portfolio with launch of radiators and intercoolers

Products

24 novembre 2025

Emotive partners with Coronel Rally Team for their 10th Dakar Rally. As main sponsor, Emotive’s green-white livery shines on the Century CR7 T1+ as Tim and Tom tackle motorsport’s toughest challenge in Saudi Arabia, Jan 3–17, 2026.

Tim and Tom Coronel together at the start of the Dakar Rally for the tenth time

Partner Spotlight

24 novembre 2025

Emotive partners with Coronel Rally Team for DAKAR 2026, uniting shared values of performance, resilience, and relentless drive to conquer one of motorsport’s toughest challenges.

Emotive Partners with Coronel Rally Team for DAKAR 2026

Partner Spotlight

31 ottobre 2025

Emotive has opened a scalable warehouse near Szczecin, Poland, strengthening its logistics strategy. The investment boosts capacity, streamlines efficiency, and reinforces customer service, reflecting a long-term commitment to growth and reliability.

Emotive strengthens European operations with new flagship warehouse in Poland

General

23 ottobre 2025

OPTIMAL has strengthened its support for the independent aftermarket with a re-engineered engine mounting range that reflects the evolving technical and performance demands of today’s vehicles.

OPTIMAL strengthens engine mounting offering across European market

Products

14 ottobre 2025

Emotive is marking World Standards Day by reaffirming its commitment to quality, securing ISO 9001 re-certification across three of its leading businesses.

Emotive marks World Standards Day with ISO 9001 re-certification across key brands

Quality

08 ottobre 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.

Beyond the Road, Magic Continues to Drive

General

29 settembre 2025

At Emotive, technology is not just a support function, it is the backbone of how we deliver quality, sustainability, and innovation. From digital platforms that safeguard product data, to smart tools that bring remanufacturing closer to customers.

Technology Driving Quality, Circularity and Packaging at Emotive

Products

26 settembre 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

OPTIMAL expands engine timing kit range across European market

Products

16 settembre 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

Emotive, A Year on the Road

Events

12 settembre 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

Emotive celebrates Patrick Davidson’s Air Race X 2025 Championship Victory

Partner Spotlight

08 settembre 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

A Year of Purposeful Products and Services

General

28 luglio 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

Emotive Tour 2025: 11 Stops Across Italy to Connect with Those Driving the Market

Events

02 luglio 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Future-Driven Performance. In the Air. On the Road.

Partner Spotlight

25 giugno 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Automechanika Birmingham 2025: Emotive First Debut Event in the UK

Events

05 giugno 2025

This World Environment Day, we reaffirm our drive toward a more sustainable, responsible, and forward-thinking aftermarket.

How Emotive Powers Sustainability from Core to Packaging

Products

04 giugno 2025

Emotive’s new online labeling system ensures up-to-date and regulation-compliant labels while streamlining collaboration with suppliers.

Enhancing Efficiency and Compliance: Emotive Digital Labeling System

Quality

13 maggio 2025

ERA, the electric spare parts leader in the automotive aftermarket, has launched a significantly expanded air conditioning system product range, to help customers respond to market demands.

Expansion of the ERA air conditioning system components range

Products

02 maggio 2025

The 2025 edition of the Motortec trade show in Madrid not only marked Emotive's debut at this event, but also our first major appearance in Spain, uniting all its product brands under one roof.

Emotive Makes a Powerful Debut at Motortec 2025 in Madrid

Events

02 maggio 2025

The automotive aftermarket leader will present its portfolio of leading product brands and experts at the UK’s premier automotive industry event.

Emotive to Exhibit at Automechanika Birmingham 2025

Events

24 marzo 2025

In this exclusive interview, we speak with Thomas Schäfer, Quality Director Emotive, to explore how Emotive is adapting to evolving regulatory standards while delivering eco-friendly solutions.

An Approach to Regulatory Standards and Sustainable Packaging

Products

10 gennaio 2025

The inspiration and strategy behind Emotive’s sustainable packaging journey.

Driving Change: Emotive on the Journey Towards Sustainable Packaging

Products

10 settembre 2024

Emotive: Leading automotive brands unite as one

Emotive: Leading automotive brands unite as one

General

01 settembre 2024

The new Emotive packaging strategy reflects our commitment to innovation and excellence.

Emotive new packaging strategy

Products

01 agosto 2024

Emotive's answer to some frequently asked questions.

Frequently asked questions about Emotive

General