24 novembre 2025

Emotive partners with Coronel Rally Team for their 10th Dakar Rally. As main sponsor, Emotive’s green-white livery shines on the Century CR7 T1+ as Tim and Tom tackle motorsport’s toughest challenge in Saudi Arabia, Jan 3–17, 2026.

Sports

24 novembre 2025

Emotive partners with Coronel Rally Team for DAKAR 2026, uniting shared values of performance, resilience, and relentless drive to conquer one of motorsport’s toughest challenges.

Sports

31 ottobre 2025

Emotive has opened a scalable warehouse near Szczecin, Poland, strengthening its logistics strategy. The investment boosts capacity, streamlines efficiency, and reinforces customer service, reflecting a long-term commitment to growth and reliability.

23 ottobre 2025

OPTIMAL has strengthened its support for the independent aftermarket with a re-engineered engine mounting range that reflects the evolving technical and performance demands of today’s vehicles.

14 ottobre 2025

Emotive is marking World Standards Day by reaffirming its commitment to quality, securing ISO 9001 re-certification across three of its leading businesses.

08 ottobre 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.

29 settembre 2025

At Emotive, technology is not just a support function, it is the backbone of how we deliver quality, sustainability, and innovation. From digital platforms that safeguard product data, to smart tools that bring remanufacturing closer to customers.

emotive

26 settembre 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

optimal

16 settembre 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

12 settembre 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

08 settembre 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

28 luglio 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

02 luglio 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Partner spotlight

25 giugno 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Events

05 giugno 2025

This World Environment Day, we reaffirm our drive toward a more sustainable, responsible, and forward-thinking aftermarket.

04 giugno 2025

Emotive’s new online labeling system ensures up-to-date and regulation-compliant labels while streamlining collaboration with suppliers.

13 maggio 2025

ERA, the electric spare parts leader in the automotive aftermarket, has launched a significantly expanded air conditioning system product range, to help customers respond to market demands.

02 maggio 2025

The 2025 edition of the Motortec trade show in Madrid not only marked Emotive's debut at this event, but also our first major appearance in Spain, uniting all its product brands under one roof.

02 maggio 2025

The automotive aftermarket leader will present its portfolio of leading product brands and experts at the UK’s premier automotive industry event.