14 octobre 2025

Emotive is marking World Standards Day by reaffirming its commitment to quality, securing ISO 9001 re-certification across three of its leading businesses.

08 octobre 2025

Emotive celebrates a year of progress across Europe, uniting brands, partners, and customers under one platform. With sustainability, quality, and innovation at its core, Emotive continues to drive the future of the independent aftermarket.

29 septembre 2025

At Emotive, technology is not just a support function, it is the backbone of how we deliver quality, sustainability, and innovation. From digital platforms that safeguard product data, to smart tools that bring remanufacturing closer to customers.

emotive

26 septembre 2025

OPTIMAL has expanded its engine timing kit range in response to the growing technical demands of the European independent aftermarket, with the launch of two new solutions.

optimal

16 septembre 2025

In just one year since its launch, Emotive has made a powerful impact across Europe, appearing at 15 major events, forging new connections, and reinforcing its role as the leading platform in the automotive aftermarket.

12 septembre 2025

Patrick Davidson’s championship win captures the spirit of Emotive’s first year - driven by innovation, defined by performance.

08 septembre 2025

Emotive’s first year brought purposeful innovation across brands OPTIMAL, ERA, MPM, VEGE & MRT, delivering high-quality parts and smart services that empower customers across Europe. A foundation of trust, transformation, and mastery was set.

28 juillet 2025

The Emotive Tour 2025, in partnership with LKQ, brings Emotive’s full brand portfolio to 11 key Italian locations. More than a showcase, it’s a platform for connection, innovation, and partnership with the professionals driving the aftermarket.

02 juillet 2025

Emotive proudly supports pilot Patrick Davidson in Air Race X 2025, celebrating shared values of precision, innovation, and performance. As Patrick leads the race, Emotive’s trusted brands power progress both in the air and on the road.

Partner spotlight

25 juin 2025

Automechanika Birmingham 2025 marked Emotive’s first UK appearance, showcasing eight brands to over 15,000 visitors. The event focused on product clarity, operational readiness, and sparked strong engagement from UK garages and distributors.

Events

05 juin 2025

This World Environment Day, we reaffirm our drive toward a more sustainable, responsible, and forward-thinking aftermarket.

04 juin 2025

Emotive’s new online labeling system ensures up-to-date and regulation-compliant labels while streamlining collaboration with suppliers.

13 mai 2025

ERA, the electric spare parts leader in the automotive aftermarket, has launched a significantly expanded air conditioning system product range, to help customers respond to market demands.

02 mai 2025

The automotive aftermarket leader will present its portfolio of leading product brands and experts at the UK’s premier automotive industry event.

02 mai 2025

The 2025 edition of the Motortec trade show in Madrid not only marked Emotive's debut at this event, but also our first major appearance in Spain, uniting all its product brands under one roof.

24 mars 2025

In this exclusive interview, we speak with Thomas Schäfer, Quality Director Emotive, to explore how Emotive is adapting to evolving regulatory standards while delivering eco-friendly solutions.

10 janvier 2025

The inspiration and strategy behind Emotive’s sustainable packaging journey.

10 septembre 2024

Emotive: Leading automotive brands unite as one

01 septembre 2024

The new Emotive packaging strategy reflects our commitment to innovation and excellence.

Packaging