Emotive proudly supports Patrick Davidson in Air Race X 2025

Emotive, the platform behind several of Europe’s most trusted automotive aftermarket brands, is proud to support South African pilot Patrick Davidson in Air Race X 2025. Currently leading the rankings, Patrick embodies the spirit of precision, innovation, and high performance. These are the same qualities that mirror Emotive’s mission to deliver forward-looking solutions for mechanics across the globe. 

At first glance, aircraft racing and the automotive aftermarket may seem worlds apart. But they are united by a common mindset: confidence under pressure, mastery of machinery, and the relentless pursuit of excellence. Whether it is racing through the air at incredible speeds or working in a garage to get vehicles back on the road safely, it all comes down to trust in tools, teams, and technology. 

Air Race X is not a traditional competition. It combines real aircraft with a digitally enhanced race format, pushing the boundaries of what is possible in motorsport. That same spirit drives Emotive. Through AI-powered diagnostics, data-driven category management, and a growing portfolio of sustainable, remanufactured parts, Emotive helps workshops embrace change without compromising reliability. 

On Patrick’s aircraft, the Emotive name appears alongside six of our core brands: ERA, OPTIMAL, MPM, MRT, VEGE, and Platinum Plus. These brands represent more than car parts; they stand for technical expertise, sustainable manufacturing, and a deep understanding of what mobility needs next. Just as Patrick places his trust in every component of his plane, thousands of independent workshops across Europe trust Emotive brands to keep their customers moving. 

This partnership is a celebration of shared values. It is about recognising those who perform under pressure, whether in the air or on the ground. It is about combining tradition with transformation, and excellence with innovation. 

The next qualifying race takes place on July 6, offering another thrilling opportunity to watch innovation take flight. With Patrick Davidson currently holding first place, all eyes will be on his aircraft as it cuts through the sky, wearing the Emotive name and the logos of ERA, OPTIMAL, MPM, MRT, VEGE, and Platinum Plus. 

This is not just a race for the top spot. It is a moment to showcase what is possible when precision engineering meets fearless ambition. Emotive is proud to support this journey, standing behind a pilot who reflects the same dedication to performance, progress, and trust that drives our work every day in the automotive aftermarket.