Zug, Switzerland. A number of the automotive aftermarket’s most respected brands have united under the new Emotive brand, to deliver a one-stop-shop for independent workshops across Europe and beyond, under the strapline ‘magic drives’.

Launching at Automechanika Frankfurt, the dynamic new Emotive brand is home to industry icons and rising stars such as OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX. 

Martin Conrad, Chief Executive Officer at Emotive, said: “By establishing Emotive, we are uniting the strength of all our renowned brands on one powerful platform. This unification enhances innovation through collaboration and makes our entire portfolio more visible, accessible and connected.

“Workshops that already know and trust one or more of our brands can now easily tap into the full spectrum of our offering, confident in our unwavering dedication to quality, value and service, and our market-leading commitment to sustainability.

“From innovative packaging solutions to our extensive range of remanufactured products – under our MRT and VEGE brands we are Europe’s largest remanufacturer of engines – we are not just keeping pace with change; we are shaping a more sustainable future for the aftermarket and leaving the world a better place than we found it.”

Theo Theuner, Chief Commercial Officer at Emotive, added: “At Emotive, where ‘magic drives’, win-win relationships are the secret ingredient in our ability to craft the finest package of quality products and services for workshops. We celebrate our colleagues and partners who empower us to make things happen through a culture of openness and vibrant collaboration.”

Emotive (www.emotive.group) est une plateforme de premier plan pour les solutions du marché secondaire automobile en Europe, riche de plus de 300 ans d'histoire et d'expérience cumulées. Notre raison d'être est d'offrir une mobilité durable à chaque conducteur. Nous proposons une vaste gamme de produits et services incluant le freinage, la suspension, l'électricité et l'électronique, le moteur, la carrosserie, le refroidissement et le chauffage, la filtration, la direction, la transmission, ainsi que les lubrifiants et produits chimiques. Nous servons plus de 300 000 ateliers, avec des livraisons quotidiennes dans 100 pays. La plateforme Emotive est propulsée par les marques suivantes : OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline et Triple QX.

Avec un portefeuille croissant de plus de 200 000 produits, Emotive est déjà le partenaire quotidien de plus de 120 000 ateliers en Europe et au-delà, vendant plus de 70 millions de pièces et plus de 40 millions de litres d'huile et autres liquides sur le marché secondaire chaque année.

Emotive representatives will be at their main stand in Hall 3.0, booth B11 and at their remanufacturing-focused stand in Hall 6.1, booth C85 for the full five days of Automechanika   (10^th – 14^th September).  

The formal brand launch press conference for Emotive will take place on 11^th September between 16:00-16:45 at Stand B11 in Hall 3.0.

Media contact  Emotive Communications Team  E communications@emotive.group  Emotive GmbH  Zählerweg 10, Zug  Switzerland