Martin Conrad, Chief Executive Officer at Emotive, said: “By establishing Emotive, we are uniting the strength of all our renowned brands on one powerful platform. This unification enhances innovation through collaboration and makes our entire portfolio more visible, accessible and connected.

“Workshops that already know and trust one or more of our brands can now easily tap into the full spectrum of our offering, confident in our unwavering dedication to quality, value and service, and our market-leading commitment to sustainability.

“From innovative packaging solutions to our extensive range of remanufactured products – under our MRT and VEGE brands we are Europe’s largest remanufacturer of engines – we are not just keeping pace with change; we are shaping a more sustainable future for the aftermarket and leaving the world a better place than we found it.”

Zug, Switzerland. A number of the automotive aftermarket’s most respected brands have united under the new Emotive brand, to deliver a one-stop-shop for independent workshops across Europe and beyond, under the strapline ‘magic drives’.

Launching at Automechanika Frankfurt, the dynamic new Emotive brand is home to industry icons and rising stars such as OPTIMAL, ERA, MPM Oil, Platinum Plus, VEGE, MRT, Starline and Triple QX. 

Zu Beginn dieser neuen Reise ist es uns wichtig hervorzuheben, was für uns am meisten zählt. Unser neuer Ansatz wird von vier Grundprinzipien geleitet, die unser Engagement für verantwortungsvolles Handeln widerspiegeln:

1. Schutz der Umwelt: Wir setzen uns für nachhaltige Praktiken ein, die unseren ökologischen Fußabdruck verringern und zu einem gesünderen Planeten beitragen.

2. Schutz unserer Menschen: Die Sicherheit und das Wohlergehen unserer Kollegen, Kunden und Gemeinschaften sind essenziell für alles, was wir tun.

3. Schutz des Produkts: Unsere Verpackungen gewährleisten die Qualität, Integrität und Sicherheit unserer Produkte von der Produktion bis zur Auslieferung.

4. Schutz der Marke: Wir nutzen Verpackungen, um unsere Markenidentität zu stärken und unser Versprechen für Qualität und Innovation zu kommunizieren.

mationsprozess eine vitale Rolle.

A modern packaging strategy goes beyond materials and design, it encompasses the entire customer journey, from procurement to logistics to customer satisfaction and sustainability. By rethinking our approach to packaging, we can help our partners optimize their supply chains, reduce costs, and enhance their competitive advantage.

The new Emotive packaging strategy reflects our commitment to innovation and excellence. We have taken a holistic approach, considering every aspect of our packaging operations to ensure that we are not only meeting the current demands of the market, but also preparing for future trends and challenges. This strategy is about more than just keeping up with change, it is about leading it.

As we implement our new packaging strategy, we are excited to share the specific initiatives and improvements we are making to support our business growth. Over the coming months, we will be introducing three key pillars of our strategy, each designed to address a critical aspect of our operations and help us to achieve our long-term objectives.

This is more than just a change in how we pack our products, it is a reflection of our commitment to driving positive changes in our industry and beyond. It is not only about meeting today’s needs, but also about contributing to a better and more sustainable future.